To create a branding package for Oak Mountain State Park, I first designed a logo. From there, I created an advertising campaign via billboards that feature clever sayings and the logo. I then designed a stationery package for Oak Mountain featuring the logo.
My next step was to create a line of products that guests to the park could purchase. The first one was a line of hoodies featuring saying from the ad campaign, as well as one with just the name and logo. The next was a line of t-shirts featuring the sayings as well as logos. The last one is a mug that has the wanderlust slogan on it.
My next step was to design a mobile app for guests to use while at the park.
Thanks for looking!
